We’re tracking the growing NIL collectives that are building around the country. For now we are only able to track NIL collectives fund sizes at public universities. Here’s where the biggest NIL funds stand after the fall 2023 college football season.
| School | Conference 2023 | Conference 2024 | Total Fund |
|---|---|---|---|
| Texas | Big 12 | SEC | $77,991,952 |
| LSU | SEC | SEC | $75,969,071 |
| Georgia | SEC | SEC | $74,359,485 |
| Ohio State | Big Ten | Big Ten | $63,606,173 |
| Virginia | ACC | ACC | $62,689,935 |
| Indiana | Big Ten | Big Ten | $61,696,603 |
| Florida | SEC | SEC | $61,392,542 |
| Clemson | ACC | ACC | $60,860,524 |
| Texas A&M | SEC | SEC | $54,216,135 |
| Michigan State | Big Ten | Big Ten | $54,139,674 |
| Alabama | SEC | SEC | $53,117,734 |
| Michigan | Big Ten | Big Ten | $44,289,907 |
| Oklahoma | Big 12 | SEC | $43,187,840 |
| Florida State | ACC | ACC | $42,301,070 |
| Illinois | Big Ten | Big Ten | $40,994,961 |
| Oregon | Pac-12 | Big Ten | $40,289,938 |
| Penn State | Big Ten | Big Ten | $39,254,862 |
| Auburn | SEC | SEC | $36,373,774 |
| Tennessee | SEC | SEC | $35,526,713 |
| Mississippi | SEC | SEC | $34,446,438 |
| South Carolina | SEC | SEC | $33,848,560 |
| Iowa | Big Ten | Big Ten | $32,596,966 |
| Louisville | ACC | ACC | $30,419,864 |
| Missouri | SEC | SEC | $29,598,681 |
| Texas Tech | Big 12 | Big 12 | $28,981,449 |
| Utah | Pac-12 | Big 12 | $28,886,654 |
| Kansas State | Big 12 | Big 12 | $28,129,603 |
| Washington | Pac-12 | Big Ten | $28,045,355 |
| Kentucky | SEC | SEC | $27,945,896 |
| Kansas | Big 12 | Big 12 | $27,272,164 |
| Virginia Tech | ACC | ACC | $25,916,421 |
| Minnesota | Big Ten | Big Ten | $24,401,470 |
| Iowa State | Big 12 | Big 12 | $23,046,582 |
| Mississippi State | SEC | SEC | $22,633,894 |
| Arkansas | SEC | SEC | $22,209,864 |
| North Carolina | ACC | ACC | $20,635,010 |
| Arizona State | Pac-12 | Big 12 | $20,484,193 |
| Arizona | Pac-12 | Big 12 | $19,906,545 |
| San Diego State | MW | MW | $19,700,601 |
| Oklahoma State | Big 12 | Big 12 | $19,617,162 |
| UCLA | Pac-12 | Big Ten | $18,528,457 |
| Purdue | Big Ten | Big Ten | $16,952,811 |
| Wisconsin | Big Ten | Big Ten | $16,541,115 |
| California | Pac-12 | ACC | $15,893,729 |
| North Carolina State | ACC | ACC | $14,930,342 |
| West Virginia | Big 12 | Big 12 | $14,683,323 |
| Cincinnati | AAC | Big-12 | $14,651,932 |
| Central Florida | AAC | Big-12 | $14,355,310 |
| Georgia Tech | ACC | ACC | $13,756,346 |
| University of Connecticut | Big East | Big East | $13,616,017 |
| Colorado | Pac-12 | Big 12 | $13,316,980 |
| Old Dominion | Sun Belt | Sun Belt | $12,048,805 |
| East Carolina | AAC | AAC | $11,796,560 |
| Colorado State | MW | MW | $11,027,582 |
| Wyoming | MW | MW | $10,714,146 |
| Washington State | Pac-12 | Pac-12 | $10,293,053 |
| Maryland | Big Ten | Big Ten | $10,001,029 |
| Nevada-Las Vegas | MW | MW | $9,867,663 |
| Oregon State | Pac-12 | Pac-12 | $9,842,291 |
| Boise State | MW | MW | $9,629,336 |
| Nebraska | Big Ten | Big Ten | $9,606,517 |
| Rutgers | Big Ten | Big Ten | $9,019,025 |
| UNC Charlotte | AAC | AAC | $7,953,812 |
| Houston | AAC | Big-12 | $7,595,352 |
| Wichita State | AAC | AAC | $7,294,736 |
| South Florida | AAC | AAC | $7,135,617 |
| University of Montana | Big Sky | Big Sky | $7,032,920 |
| Fresno State | MW | MW | $6,899,677 |
| Florida Atlantic | AAC | AAC | $6,848,750 |
| North Dakota State University | Summit | Summit | $6,670,118 |
| Utah State | MW | MW | $6,490,150 |
| Appalachian State | Sun Belt | Sun Belt | $6,322,438 |
| New Mexico | MW | MW | $6,322,070 |
| Arkansas State | Sun Belt | Sun Belt | $6,187,008 |
| Marshall | Sun Belt | Sun Belt | $5,980,538 |
| Southern Mississippi | Sun Belt | Sun Belt | $5,807,392 |
| Memphis | AAC | AAC | $5,802,488 |
| San Jose State | MW | MW | $5,521,941 |
| Louisiana-Lafayette | Sun Belt | Sun Belt | $5,434,218 |
| Alabama at Birmingham | AAC | AAC | $5,266,414 |
| Montana State University | Big Sky | Big Sky | $5,026,158 |
| Nevada | MW | MW | $4,872,003 |
| University of Hawaii at Manoa | Big West | Big West | $4,463,467 |
| University of Northern Colorado | Big Sky | Big Sky | $4,243,292 |
| Georgia State | Sun Belt | Sun Belt | $4,161,516 |
| James Madison | Sun Belt | Sun Belt | $3,790,391 |
| Florida Gulf Coast University | ASUN | ASUN | $3,818,528 |
| Toledo | MAC | MAC | $3,721,114 |
| Western Michigan | MAC | MAC | $3,613,075 |
| Texas-El Paso | CUSA | CUSA | $3,513,588 |
| Virginia Commonwealth University | A10 | A10 | $3,392,126 |
| University of Northern Iowa | MVC | MVC | $3,159,499 |
| Georgia Southern | Sun Belt | Sun Belt | $3,167,483 |
| Texas-San Antonio | AAC | AAC | $3,168,501 |
| George Mason University | A10 | A10 | $3,118,467 |
| Western Kentucky | CUSA | CUSA | $3,054,441 |
| University of Massachusetts | A10 | A10 | $2,934,572 |
| Bowling Green | MAC | MAC | $2,895,335 |
| Indiana State University | MVC | MVC | $2,875,827 |
| New Mexico State | CUSA | CUSA | $2,693,145 |
| Northern Illinois | MAC | MAC | $2,611,065 |
| University of Tennessee-Chattanooga | Southern | Southern | $2,561,547 |
| Texas State | Sun Belt | Sun Belt | $2,465,721 |
| North Texas | AAC | AAC | $2,374,115 |
| McNeese State University | Southland | Southland | $2,301,598 |
| Towson University | CAA | CAA | $2,251,419 |
| University of Rhode Island | A10 | A10 | $2,137,015 |
| Southern Illinois University | MVC | MVC | $2,136,886 |
| Stephen F Austin State University | WAC | WAC | $2,085,112 |
| University of California-Santa Barbara | Big West | Big West | $2,033,887 |
| Ohio University | MAC | MAC | $1,882,895 |
| South Alabama | Sun Belt | Sun Belt | $1,758,231 |
| Weber State University | Big Sky | Big Sky | $1,677,094 |
| Northwestern State University | Southland | Southland | $1,619,685 |
| Kennesaw State University | ASUN | ASUN | $1,593,223 |
| Troy | Sun Belt | Sun Belt | $1,576,121 |
| Univ of North Carolina at Greensboro | Southern | Southern | $1,569,592 |
| University of North Alabama | ASUN | ASUN | $1,550,108 |
| Univ of North Carolina Wilmington | CAA | CAA | $1,524,990 |
| Northern Kentucky University | Horizon | Horizon | $1,416,434 |
| Univ of Wisconsin-Green Bay | Horizon | Horizon | $1,410,951 |
| Ball State | MAC | MAC | $1,297,138 |
| Lamar University | Southland | Southland | $1,257,317 |
| Indiana-Purdue Univ- Fort Wayne | Horizon | Horizon | $1,261,493 |
| Murray State University | MVC | MVC | $1,241,918 |
| Sam Houston State | CUSA | CUSA | $1,147,903 |
| Univ of North Carolina at Asheville | Big South | Big South | $1,186,202 |
| Austin Peay State University | ASUN | ASUN | $1,169,255 |
| Longwood University | Big South | Big South | $1,150,898 |
| Tarleton State University | WAC | WAC | $1,146,454 |
| Youngstown State University | Horizon | Horizon | $1,087,662 |
| Utah Valley University | WAC | WAC | $941,874 |
| Coastal Carolina | Sun Belt | Sun Belt | $973,509 |
| Illinois State University | MVC | MVC | $942,574 |
| University at Albany | Am East | Am East | $851,407 |
| Stony Brook University | CAA | CAA | $798,701 |
| University of Nebraska at Omaha | Summit | Summit | $755,222 |
| Eastern Kentucky University | ASUN | ASUN | $691,568 |
| Kent State | MAC | MAC | $680,384 |
| Florida International | CUSA | CUSA | $648,016 |
| University of Illinois at Chicago | MVC | MVC | $603,020 |
| University of Missouri-Kansas City | Summit | Summit | $551,435 |
| Texas A & M – Corpus Christi | Southland | Southland | $520,785 |
| Grambling State University | SWAC | SWAC | $482,946 |
| University of California-Riverside | Big West | Big West | $424,350 |
